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Rolex Datejust
Ref. 278240 · Dress
$7,700Stock unknown
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Case
- Diameter
- 31mm
- Material
- Oystersteel
- Finish
- White Rolesor - combination of Oystersteel and white gold
- Water resistance
- 100m
- Caseback
- Monobloc middle case, screw-down case back and winding crown
Crystal & dial
- Crystal
- Sapphire
- Shape
- Flat
- Dial colour
- Light Green
- Indices
- Index
- Lume
- Chromalight
Movement
- Caliber
- 2236
- Type
- Automatic
- Beat rate
- 28,800 vph
- Power reserve
- 55h
- Jewels
- 31
- Hacking
- Yes
- Hand-winding
- Yes
- Complications
- Date
Design language
- Case shape
- round
- Dial style
- matte
- Bezel
- fluted
- Bracelet
- lug-attached
- Hands
- baton
AI-detected from the product image
Datejust collection · 4 watches
54 colorways
Size
The living market
A resale market to follow
Tracked on the secondary market, updated through the day. Not appraisals or offers.
Retail$7,700
10 for sale right now, and 1 closed in the last 30 days.
Qualified price · Watch family · 285 weeks, Jun 24, 2019–Aug 31, 2026
- Asking and closing medians, each with the number of listings behind it
- The weekly trend, on a real time scale
- All 10 listings, priced and linked
Rolex on the secondhand market
Somewhere in -2.9% to +11.4%
34 matched watches
Dress watches as a group: +9.6% · 189 matched watches
Year-by-year readings →The connection engine
More like this.
The community take
Owners talk.
The Rolex Datejust is widely praised for its versatility, robust elegance, and historical significance, serving as a foundational piece of the brand's legacy. Owners and reviewers frequently highlight its spectacular aesthetic variety, with numerous configurations available, and its comfortable wearability, particularly on the Jubilee bracelet. The 31mm case size is noted for its comfortable proportions, and the watch is considered durable for daily wear, suitable for both casual and formal occasions. Some owners appreciate the dynamic dial colors and the tactile experience of winding the automatic movement. However, some sources indicate that polished surfaces can scratch easily, and servicing is costly. The Rolex Datejust is generally not considered a good investment, with models typically depreciating upon purchase.
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