Bell & Ross BR-01 Cyber Skull Bronze

The Bell & Ross BR-01 Cyber Skull Bronze is a limited edition of 500 pieces featuring a sculpted, faceted bronze case and a rose gold-plated skull dial that exposes the movement's balance and barrel. Its manually wound movement includes an animated jaw that moves when wound, and it is priced at EUR 11,900. Some find its design "hideous" and "weird to look at," questioning its value, while others describe it as "disruptive," "bold," and a "badass timepiece." One owner initially disliked its unique time display but grew to appreciate it as a lovely and interesting mechanical timepiece that mimics a digital look. On balance, owners and reviewers are divided on the Bell & Ross BR-01 Cyber Skull Bronze's polarizing design, with strong opinions ranging from admiration for its boldness to criticism of its aesthetic.