Finding alternatives to
Bulova Silver-Tone Dial Stainless Steel Bracelet Icon 98J120
48 watches that match on case size, movement family, and price band. Sorted by how close the match is.
Case
40mm
Movement
Quartz
MSRP
$2,395
The short answer
The closest alternative to the Bulova Silver-Tone Dial Stainless Steel Bracelet Icon 98J120 is the Bulova Black Dial Stainless Steel Bracelet Series X 98D183 ($3,095) — shared caliber (NM50) and Looks nearly identical. If price is the constraint, the Bulova Black Dial Leather Strap Icon 97B216 at $925 (vs $2,395 for the Silver-Tone Dial Stainless Steel Bracelet Icon 98J120) covers most of the same brief. From the independents, the Wayforth Voyager Ref. V1.01 is the standout microbrand take — looks nearly identical and Quartz.
48 matches
Microbrand picks· 12
Independent makers covering the same brief — usually with something the mainstream brands don't.
Mainstream picks· 12
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
Cheaper alternatives· 12
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Pricier alternatives· 12
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.
